Sunny of Girls’ Generation Officially Joins A2O Entertainment, Reuniting with Lee Soo-man

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In a move that has caught the attention of K-pop fans worldwide, Sunny of Girls’ Generation has officially signed an exclusive contract with A2O Entertainment, the newly launched agency founded by her uncle and K-pop mogul Lee Soo-man. The announcement was confirmed by A2O Entertainment on Thursday, marking Sunny’s first official agency signing since leaving SM Entertainment in August 2023.

"We recently signed an exclusive contract with Sunny," A2O stated. "She is currently receiving production training under the guidance of producer Yoo Young-jin."

 

But Sunny’s role goes far beyond just training. According to the agency, she is also contributing to training program development, mental wellness for trainees, and content production, including styling and choreography direction—a testament to her industry experience and evolving role as a mentor.

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A Surprise Appearance in the U.S.

On April 8, fans were surprised when Sunny appeared in a video titled “2024 Summer Training Camp” on A2O Entertainment’s official YouTube channel. The video showed her actively directing a recording session with members of a new girl group in a U.S.-based studio, sparking buzz about her deeper involvement in Lee Soo-man’s post-SM Entertainment era.

This marks Sunny’s first major move since her contract ended, although she has occasionally joined Girls’ Generation for group activities. Her transition into production and mentoring suggests a new chapter—not just for her career, but also for the direction of K-pop artist development.

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The Story Behind A2O Entertainment

A2O Entertainment, short for "Alpha to Omega," represents a new wave in K-pop—a platform where artists and fans can engage across the entire creative journey. Founded by Lee Soo-man after stepping down from SM Entertainment amid a heated management battle, A2O aims to break traditional boundaries in the entertainment industry.

Lee Soo-man

In 2023, Lee became the center of a corporate showdown after SM’s management introduced the “SM 3.0” initiative to distance the company from his long-standing production model. The battle ended with Kakao becoming SM’s largest shareholder, effectively forcing Lee out and triggering his three-year non-compete clause in the Korean music scene.

Now, through A2O, Lee Soo-man is making a global comeback—starting with a fresh roster of trainees, Sunny’s official role, and the debut of A2O May, a rookie girl group that released a remake of TVXQ’s iconic track “Mirotic” in December.

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A2O May Set to Perform at iHeartRadio’s Wango Tango

In another exciting development, A2O May is scheduled to perform at the iHeartRadio Wango Tango festival in California on May 10, 2025—marking their first major international stage and the beginning of what could be a new K-pop dynasty.

According to Lee, the agency plans to launch an app-based platform where fans can directly engage with new artists and creators—breaking down socioeconomic, racial, and geographic barriers in the entertainment space.

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Why Sunny’s Signing Matters

Sunny’s decision to join A2O is more than a family reunion—it’s a powerful statement about artist reinvention and empowerment in the next generation of K-pop.

Key Takeaways:

• Sunny is officially signed with A2O Entertainment, her uncle Lee Soo-man’s new agency.

• She is actively involved in production, training, and mental health support for trainees.

• A2O May, the agency’s first girl group, will perform in California this May.

• A2O aims to become a global, inclusive creative platform for artists and fans alike.

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Stay tuned for more updates on Sunny, A2O May, and the future of this bold new chapter in K-pop!

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