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Spotlight: aoen – HYBE’s Bold Leap into J-Pop with Seven Fresh Faces ๐
HYBE launches its new J-Pop boy group aoen (ใขใชใจใณ) with seven talented members from the audition show “Oen-High.” Discover their debut, the meaning behind the name, and HYBE’s strategy to expand in Japan’s music industry.
๐ค Meet aoen: HYBE’s Latest Global Project
Get ready for a fresh wave in J-Pop! HYBE—the global entertainment giant behind BTS, SEVENTEEN, and &TEAM—has officially unveiled its new Japanese boy group, aoen (ใขใชใจใณ). Their debut marks a major move in HYBE’s strategic expansion into Japan, the second-largest music market in the world.
Formed through the audition program "Oen-High Where dreams begin" (ๅฟๆด-HIGH ๅคขใฎในใฟใผใใฉใคใณ), which aired on Nihon TV from February to April 2025, aoen is ready to bring fresh energy, passion, and talent to the stage.
๐ Meet the Members of aoen (ใขใชใจใณ)
Here’s a look at the seven final members who captured hearts across Japan:
Yuju (ใฆใฆใธใฅ) – Eldest member, known for powerful performances and striking visuals. A natural-born performer.
Haku (ใใฏ) – Ballet-trained, delicate vocals, and a comeback story from "&AUDITION – The Howling -".
Sota (ใฝใฆใฟ) – Shortest trainee period, but his rapid growth made him a standout.
Kyosuke (ใญใงใฆในใฑ) – All-rounder and former dance champion. Exceptional in vocals, visuals, and choreography.
Gaku (ใฌใฏ) – Fan favorite from "&AUDITION", with over 210,000 votes. His charm and positivity shine.
Reo (ใฌใช) – “Smile angel” with refreshing high notes and magnetic stage presence.
๐ฅ What Does “aoen” Mean?
The group’s name, aoen, is derived from “blue flame”—the most intense and passionate kind of fire. It symbolizes their burning ambition to shine globally.
Their fandom name, “aoring” (ใขใชใชใณใฐ), blends “ao” and “ring,” representing a circle of unity between the group and their fans—a continuous connection, full of joy and shared dreams.
๐ HYBE’s Strategic Expansion into J-Pop
HYBE is taking a calculated and creative approach to growing its presence in Japan:
๐ฏ YX Labels (Formerly HYBE Japan)
Established in 2017, YX Labels now operates independently with a dedicated focus on Japanese entertainment. It’s led by Pledis Entertainment’s CEO, Kim Yeon-su, ensuring deep industry expertise.
๐บ Talent Discovery Through Local Programs
HYBE’s use of localized shows like “Oen-High” mirrors the model that formed &TEAM, combining K-pop methodology with J-pop sensibility to develop homegrown idols with international appeal.
๐ข Building a Multi-Label System
As part of HYBE 2.0’s “multi-home, multi-genre” strategy, Japan is being shaped into a self-sustaining creative ecosystem. Expect more groups, variety, and innovation to follow.
๐ Global Fan Integration via Weverse
aoen is already connected to global audiences through Weverse, with official websites and fan club platforms launched alongside their debut announcement.
✨ What This Means for J-Pop
aoen’s debut isn’t just a group launch—it’s a cultural moment. With HYBE’s production quality, global reach, and business acumen, and the raw talent of these seven members, J-pop is poised for a new golden era.
Whether you're a longtime J-pop fan or a K-pop fan dipping into something new, aoen is a group to watch.
๐ฌ Are You Joining the aoring Fandom?
Who’s your bias already? What do you think about HYBE’s influence on J-pop? Drop your thoughts and excitement in the comments below—let’s talk aoen! ๐๐ฅ
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